According to the Florida Department of Elder Affairs, there were 5,505,600 residents in Florida, over the age of 60, in 2018.

With that number reaching close to 7 million in 2020, REALTORS® can be busier than ever by focusing on the Senior Citizen niche.

Course Objectives: Working with the senior citizen often means working with their family. Learn techniques to blend the needs and wants of the senior citizen as well as their family. Find what marketing skills work best with this demographic and identify the special needs of the senior consumer.

To participate, you must register by noon on Friday, September 11th.

Registrants will receive login instructions from Florida REALTORS®, prior to class.

Virtual / Online
Virtual / Online

Patricia Sherman

Patricia Sherman is an active Broker Sales Associate for Coldwell Banker Vanguard Realty in Fleming Island, Florida. A member of the Northeast Florida Association of REALTORS® since 1994. It has only been in the last few years that her love of teaching has come over to real estate. After retiring from the United States Navy, where Patricia worked as an Air Traffic controller for almost 22 years, she decided to try something totally different!

Patricia holds an Associate in Arts Degree, has her broker's license, Florida real estate instructor's license, and earned the following designations and certificates: Graduate REALTOR® Institute (GRI), Senior Real Estate Specialist (SRES), Certified Site Professional (CSP), e-PRO, AHWD (At Home with Diversity), Military Relocation Professional (MRP), Florida Military Specialist (FMS), and Loss Mitigation Certification.

Patricia was awarded the Northeast Florida Association of REALTORS® 'Educator of the Year' award in 2005, 2010, 2013, and 2017. She also instructs for the American Heart Association's Cardiopulmonary Resuscitation (CPR), Basic Life Support (BLS), and First Aid courses.